Pengaruh Uang Saku dan Kontrol Diri terhadap Pola Konsumsi Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Sumatera Utara

Abstract

This research aims to analyze the influence of pocket money and self-control on the consumption patterns of students at the Faculty of Economics and Business, University of North Sumatra. This was done to see how consumer activities are and how to overcome them, especially as economics students, namely USU FEB students, must be able to optimize their finances. This research uses a quantitative method using the Partial Least Squares (PLS) analysis technique which is processed through the SmartPLS application. The population of this research was 2679 students at USU's Faculty of Economics and Business with a sample of 100 students. With pocket money and self-control as independent variables and consumption patterns as the dependent variable. The results of this research are that pocket money has no significant effect on the consumption patterns of USU Faculty of Economics and Business students. Meanwhile, self-control has a negative and significant effect on the consumption patterns of USU Faculty of Economics and Business students. This happens because a person's consumption no longer depends on the amount of his pocket money but rather on his self-control, no matter how much pocket money he has, if his desire remains higher then people will do whatever it takes to get it. Therefore, rational thinking and an attitude of self-control are needed from USU FEB students so that they can prioritize the consumption of basic needs before personal desires so that consumption management can be more optimal.