| dc.description.abstract | The rapid development of the food industry sector necessitates that MSMEs to
devise strategies to outperform the competition in providing products that are guaranteed halal. The unpredictability of consumer demand for products is a source of constraints in the supply chain of businesses that produce various types of chips.
The implementation of effective performance measurement tools is essential for businesses to effectively navigate competition within similar industrial sectors. The objective of this study is to describe and analyze the supply chain performance of businesses that produce various types of chips. The Food Supply Chain Network (FSCN) method is employed to describe the condition of the supply chain of chips
products, which comprises six elements: supply chain goals, supply chain structure, supply chain management, supply chain resources, supply chain business processes, and supply chain performance. Performance measurement is conducted
by integrating the Balance Scorecard (BSC) and Analytical Hierarchy Process (AHP) methods, with the inclusion of halal indicators. In this study, 22 Key Performance Indicators (KPI) were obtained and 2 of them were halal indicators
that had been adjusted to business conditions. The results of the calculation of supply chain performance using the BSC and AHP methods was 64.328, which is in the average performance category. Based on the results of the analysis of the Snorm score using the Traffic Light System method revealed 9 indicators were classified as red, 1 indicator was designated as yellow, and 12 indicators were identified as green. Proposed improvements to enhance the supply chain
performance of MSMEs is to register its products to the Halal Product Guarantee Organizing Agency (BPJPH) to obtain halal product certification, registering trademarks or product names, utilizing e-commerce, increasing employee accuracy and discipline, and determining production priorities for the most popular products | en_US |
