Aplikasi Uji Kruskal-Wallis dalam Menentukan Ada Tidaknya Perbedaan Analisis Sentimen pada Blibli, Bukalapak, Lazada, dan Tokopedia

Abstract

This increase has also encouraged the emergence of mobile e-commerce, which makes it easier for consumers to transact anytime and anywhere. However, obstacles in the operation of the application often hinder the buying and selling process, including criticism of the Customer Service system and delivery issues. This study aims to analyze the factors that affect and differ in user sentiment towards the services of the four e-commerce platforms, with a special focus on Blibli, Bukalapak, Lazada, and Tokopedia. The relationship between sentiment in each e-commerce has an important identification in determining the good and bad of each e-commerce. A significant increase in positive and negative sentiment in each e-commerce can affect the rating of the application.