Penerapan Analisis Jalur terhadap Faktor-Faktor yang Mempengharui Keberhasilan UMKM Binaan Rumah BUMN Kota Medan

Abstract

This research aims to determine the influence of factors that influence the success of Medan City BUMN Home-Business MSMEs. Rumah BUMN is a forum for BUMN collaborative steps in forming a Digital Economy Ecosystem through coaching for MSMEs to increase the capacity and capability of these businesses. . This research aims to analyze the MSMEs assisted by Rumah BUMN Medan City by looking at the influence of capital, length of business, and halal permits on the amount of income through production as intervening variables. This research is a type of quantitative descriptive research including correlational research using primary data. Primary data was obtained from questionnaires distributed to respondents, namely MSME actors at the Medan City BUMN House and the data was directly input by data collection at the Medan City BUMN House. The analysis technique uses path analysis. The research results show The Capital variable has a significant effect on the length of business and Halal Licensing. Meanwhile, the length of business variable has a significant effect on the amount of production but does not have a significant effect on income. And Halal Licensing has a significant effect on income. Production amount as an intervening variable has a significant effect on income.