Pengembangan Wisata Taman Eden 100 di Desa Sionggang Utara di Kabupaten Toba

Abstract

Eden 100 Park is a natural tourism destination located in North Sionggang Village, Toba Regency, North Sumatra. This park has great potential to be developed as one of the leading tourist attractions in the area. However, its development still faces various challenges, such as inadequate infrastructure, suboptimal management, and lack of promotion.This research aims to formulate a development strategy for Eden 100 Park to become a more attractive, competitive, and sustainable tourism destination. The research method used is a qualitative approach and data collection.The research results were obtained directly through interviews with Mr. Marandus Sirait as the owner and manager of Eden 100 Park in North Sionggang Village, Toba Regency. The results show that Eden 100 Park has strengths in the form of unique natural beauty, high biodiversity, and potential for natural tourism development. However, there are still weaknesses such as inadequate infrastructure, suboptimal management, and lack of promotion. Existing opportunities include high tourist interest in natural tourism, support from the local government, and potential for integrated tourism development. On the other hand, there are threats such as competition with other tourist destinations, environmental damage, and lack of readiness of the local community.Based on the research results, a development strategy for Eden 100 Park has been formulated, which includes strategies to improve infrastructure quality, optimize management, increase promotion and partnerships, as well as develop integrated tourism products involving the local community. Implementation of this strategy is expected to increase the competitiveness of Eden 100 Park as a sustainable natural tourism destination in Toba Regency.