Promosi Berbasis Sosial Media Instagram Wisata Jona Garden di Desa Emplasmen Kwala Mencirim Kabupaten Langkat

Abstract

Jona Garden Tourism is an artificial tourist destination located in Emplasmen Kwala Mencirim village, Langkat Regency, offering various attractions, a modern restaurant and café, scooters, ATVs, and a unique swimming pool in the middle of a lake, along with staycation options. Jona Garden Tourism promotes itself through its Instagram account @wisatajonagarden to increase its popularity. The research aims to understand how Jona Garden promotes itself via Instagram and to broaden the author's knowledge by applying the learned skills. The research method to gather necessary data and information involves conducting interviews directly with the management at Jona Garden Tourism. The research findings show that Jona Garden introduces its attractions through its Instagram-based promotion account, @wisatajonagarden, with many engaging and quality content, such as photos and videos of activities and tourist attractions, the use of hashtags, reels, and testimonial posts.