Promosi Objek Wisata Air Terjun Sijambe untuk Meningkatkan Kunjungan Wisatawan di Kota Pematang Siantar

Abstract

Sijambe Waterfall is a natural tourist attraction located in Pematang Siantar City. This tourist attraction has great potential as an interesting and refreshing tourist spot. This research was motivated by promotional activities carried out at the Sijambe Waterfall tourist attraction to introduce this tourist attraction using a Promotional Mix. This research focuses on two main objectives, namely to determine the effectiveness of promotions in increasing tourist visits to Sijambe Waterfall, Pematang Siantar City and to determine the obstacles faced in efforts to increase tourist visits there. The methods used in this research include Library Research and Field Research which aims to obtain the data and information needed from the tourist destination being studied. Based on the research results, the management of the Sijambe Waterfall tourist attraction uses various promotional mix elements. First, Advertising (Advertising) which involves the use of social media and print media. Second, Sales Promotion, in the form of providing price promotions to visitors. Third, Personal Marketing (Personal Selling) through face-to-face sales. Fourth, Public Relations, and fifth, Direct Marketing which involves communicating with visitors via social media such as Instagram and WhatsApp. In its activities, the Sijambe Waterfall tourism manager holds tourism promotions which aim to introduce and inform about this tourist spot, so that it can create sympathy and attraction for visitors