Konstruksi Media mengenai Capres-Cawapres pada Pilpres 2024 dalam Menarik Atensi Pemilih Muda (Analisis Framing pada Kompas.com)

Abstract

The research entitled "Media Construction of the Three Presidential and Vice Presidential Candidates in the 2024 Presidential Election to Attract the Attention of Young Voters (Framing Analysis on Kompas.com)" aims to find out how the Kompas.com media constructs news about the presidential and vice presidential candidates in the 2024 Presidential Election to attract the attention of young voters. The theory used to explore this research is framing theory. In this research, researchers used qualitative methods with a constructivism paradigm. The object of this research is the media's construction of the presidential and vice presidential candidates in the 2024 presidential election in attracting the attention of young voters, while the research subject is the news on Kompas.com. This research obtained data from several data collection techniques which were carried out until the data was saturated. Data collection techniques used include documentation, observation, literature study, and interviews. The data analysis technique used is the framing analysis model of Zhongdang Pan and Gerald M. Kosicki which is viewed from four structures, namely syntax, script, thematic and rhetorical. This research analyzes Kompas.com news about the presidential and vice presidential candidates in the 2024 presidential election which will run in December 2023–January 2024. The results of the research show that Kompas.com's news is prepared based on existing reality or facts. Kompas.com's reporting builds an informational reality so that it gives the impression of playing it safe in selecting and emphasizing issues related to the dynamics of the 2024 presidential election. Each candidate pair has a different quantity of news and is also constructed with different images, ideas and approaches to attract voters' attention. young.