| dc.description.abstract | Healing is generally defined as the process of healing, whether physically,
mentally, or spiritually. In the context of traveling activities, healing can be
interpreted as an effort to recover from pressure or problems experienced in daily
life through traveling activities. Constructing visual narratives through travel
posts that reflect the lifestyle, values, and social differentiation that you want to
display. One of the platforms for viral healing activities is Instagram social
media. Instagram as a forum for Gen Z in building personal branding to
project an attractive and authentic self-image. This study aims to look at Gen Z's
view of healing or personal branding of themselves by looking at the
phenomenon of the appearance of celebgrams through Instagram. The
research method used is quantitative. The population in this study was 195
respondents through free and random observation based on individual
questions determining healing or personal branding. In the analysis of Self
Identity theory by Manuel Castells (1997) healing activities can affect the
process of identity formation. There are 3 types of identity forms according
to Castells, namely legitimizing identity, resistance identity, and project
identity. In this study, Gen Z builds a self-image, namely the project identity of
Manuel Castells which is then reflected in the personal brand that has been
built in the current digital era. The sampling technique of this research is
non-probability sampling based on operational construct sampling. Based on
the research findings, it shows that Gen Z utilizes the healing phenomenon as
a way to form a self-image. The results of the research analysis between
the healing variable and personal branding show that there is no significant
positive relationship, meaning that what Gen Z respondents do regarding healing
activities is not a form of personal branding but a personal brand process. This
is shown based on the frequency of data, mean values on indicators,
therapy, relaxation, meditation, distinctiveness, relevance and consistency
in healing activities by Gen Z on the Instagram social media platform. | en_US |
