Efektivitas Komunikasi Millennial Agriculture Forum (MAF) dalam Menumbuhkan Motivasi Wirausaha Mahasiswa Politeknik Pembangunan Pertanian Medan

Abstract

The objective of the research is to analyze the communication effectiveness of the Millennial Agriculture Forum (MAF) in fostering entrepreneurial motivation and analyzing MAF communication barriers in fostering entrepreneurial motivation for Medan Agricultural Development Polytechnic students. The theories used are communication effectiveness, new media, communication development and communication barriers. This is a qualitative research method using the constructivism paradigm. The informants in this research are 7 (seven) students as the data is saturated with the criteria for 7th Semester students of the 2023/2024 academic year. The data are collected through in-depth interviews and nonparticipant observation. The research results show that MAF is effective in fostering entrepreneurial motivation because students actively receive information from competent sources, contents of messages related to entrepreneurship are delivered using the Zoom Meeting application through slide shows and videos, held on Saturdays with a duration of 2 (two) hours of presentation. The reasons why students are motivated to become entrepreneurs are because they are keen to determine their own income, raise the status of their family, emulate people who are successful entrepreneurs and are motivated to create jobs. Communication barriers encountered are physical barriers including unstable internet networks and semantic barriers such as the use of unfamiliar terms.