| dc.description.abstract | The evolution of marketing in the era of Marketing 5.0 underscores the significance of digital presence for companies to expand their reach and engage with audiences. Website-based information systems emerge as a strategic choice to enhance operational efficiency and support overall business strategies. This research aims to design and develop an effective website-based information system for Giverzo Commercial, an agency specializing in social media services and commercial video production. The research methodology involves literature review, data collection through observation, and comprehensive system testing. System implementation utilizes various tools and technologies such as Figma for interface design, Visual Studio Code for coding, Laravel Framework for backend development, and Bootstrap Framework for frontend development. MySQL serves as the database management system, with XAMPP as the local server environment. The outcome of this research is a website-based information system comprising admin login page, admin dashboard, home page, about us, services, meet our team, and contact us, designed to meet user needs and maximize usability. The system successfully addresses various technical and design challenges, offering an intuitive interface and enhancing online accessibility and visibility. Through continuous development, it is expected that this website-based information system will continue to contribute to Giverzo Commercial in achieving its business goals and addressing future challenges. | en_US |
