Promosi Instagram Trandingcamp Sikabung-Kabung Desa Suka Makmur Kabupaten Deli Serdang

Abstract

Trandingcamp Sikabung-kabung is a natural bathing destination located in Suka Makmur Village, Kutalimbaru District, Deli Serdang Regency. It features the Sikabung-kabung River as its main attraction. Trandingcamp Sikabung-kabung promotes its tourism through its Instagram social media account @trandingcam_sikabungkabung to gain more recognition among the public. The purpose of this research is to assess the effectiveness and activeness. The research methods employed include Library Research, Field Research, and direct Interviews with the management of Trandingcamp Sikabung-kabung. The result of this research shows that Trandingcamp Sikabung-kabung promotes its tourist attractions through its Instagram-based promotional media, namely @trandingcamp_sikabungkabung. This is achieved through numerous posts of photos and videos related to various activities, as well as interactions via comments and mentions by both the administrators and visitors on Instagram.