Menentukan Ada Tidaknya Perbedaan Analisis Sentimen di Marketplace Lazada dan Blibli MenggunakanUji Mann-Whitney

Abstract

The growth of e-commerce in Indonesia is very rapid, as evidenced by internet user data which continues to increase from year to year, as well as the COVID-19 virus pandemic which requires people to practice social distancing. Lazada and Blili are e-commerce in Indonesia. The aim of this research is to determine whether there are differences in sentiment analysis between the Lazada and Blibli marketplaces. Review data will be labeled as positive sentiment, negative sentiment, and neutral. The data analysis used was the Mann Whitney Test. The results of this study show that there is a significant difference in ratings between respondents in the positive sentiment group and respondents in the negative sentiment group.