| dc.contributor.advisor | Gio, Prana Ugiana | |
| dc.contributor.author | Adawiyah, Qotrunnada | |
| dc.date.accessioned | 2024-09-23T07:35:12Z | |
| dc.date.available | 2024-09-23T07:35:12Z | |
| dc.date.issued | 2024 | |
| dc.identifier.uri | https://repositori.usu.ac.id/handle/123456789/97534 | |
| dc.description.abstract | The growth of e-commerce in Indonesia is very rapid, as evidenced by
internet user data which continues to increase from year to year, as well as the
COVID-19 virus pandemic which requires people to practice social distancing.
Lazada and Blili are e-commerce in Indonesia. The aim of this research is to
determine whether there are differences in sentiment analysis between the Lazada
and Blibli marketplaces. Review data will be labeled as positive sentiment,
negative sentiment, and neutral. The data analysis used was the Mann Whitney
Test. The results of this study show that there is a significant difference in ratings
between respondents in the positive sentiment group and respondents in the
negative sentiment group. | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | Universitas Sumatera Utara | en_US |
| dc.subject | E-commerce | en_US |
| dc.subject | Riview | en_US |
| dc.subject | Marketplace | en_US |
| dc.subject | Online | en_US |
| dc.subject | SDGs | en_US |
| dc.title | Menentukan Ada Tidaknya Perbedaan Analisis Sentimen di Marketplace Lazada dan Blibli MenggunakanUji Mann-Whitney | en_US |
| dc.title.alternative | Determining Whether There is A Difference in Sentiment Analysis in The Lazada and Blibli Marketplace Using Mann-Whitney Test | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.nim | NIM212407047 | |
| dc.identifier.nidn | NIDN0001108907 | |
| dc.identifier.kodeprodi | KODEPRODI49401#Statistika | |
| dc.description.pages | 87 Pages | en_US |
| dc.description.type | Kertas Karya Diploma | en_US |
