Analisis Penggunaan Gaya Bahasa dalam Iklan Produk Shampoo Bahasa Mandarin 洗发水语言风格分析 (Xǐ fǎ shuǐ yǔyán fēnggé fēnxī)

Abstract

This research discusses the analysis of the use of language styles in Chinese shampoo product advertisements. This study uses the theory of Systematic Functional Linguistics (TLSF) and Stylistics to discuss how the language style used in 10 Chinese shampoo product advertisements. The researcher uses the theory of Functional Systematic Linguistics (TLSF) and Stylistics to describe the language style contained in 10 shampoo product advertisements. This research uses descriptive qualitative method with case study approach. The results obtained are 17 data. There are 6 types of language styles contained in 10 Chinese shampoo product advertisements.