| dc.description.abstract | The objective of the research is to find out the main priority which highly
influenced students to continue their study to the universities, especially public
universities in Indonesia. Various facilities and services provided by the
universities become the consideration in choosing the universities according their
talent, interest, and selection. These alternatives are presented in 5 (five) criteria
and sub-criteria which will be analyzed, and witch factor that will become their
main priority in choosing the universities according to their willingness and
expectation. The research uses AHP method by calculating the weight of priority
based on the response to the questionnaires in 111 Grade Xi Senior high school
students as the respondents from high ranking (A) schools in North Sumatera. The
result of the research shows that of the five criteria, the criterion of University
Image has the highest position with the weight of 0.33. In the highest priority of
sub-criterion of University Image is International Accreditation with the weight of
0.24, and in sub-criterion of Tuition is cost of living, in sub-criterion of Location
is the university which is located in urban area with the weight of 0.13, the sub-criterion
of Facility and Infrastructure provided by the university is IT facility for
Learning Media with the weight of 0.16. Therefore, based on the main priority of
the criteria and each criterion which have been obtained, it is expected that the
management of the public universities in Indonesia know what has to be heeded
and improved in order to attract the interest of the prospective students. | en_US |
