| dc.description.abstract | The development of tourism is an effort carried out to improve or
increase a product or increase the type of tourist products with the aim of
increasing the number of tourist visits. Medan Zoo as one of the Zoos in Sumatra
belonging to the government in it there are many problems, one of which is the
provision of tourism facilities and poor animal facilities and Medan Zoo has not
yet established cooperation with the Investor so that this causes a decrease in the
number of tourist visits in Medan Zoo. The aim of Medan Zoo's tourism
development is to improve and increase existing facilities with the aim of
increasing tourist visits. This study aims to analyze the development of Medan
Zoo's tourism in improving tourist visits.
The research method used in this study is descriptive research with a
qualitative approach. Data collection conducted through interview, observation
and documentation techniques. Qualitative analysis data using development
indicators from Sugiama (2014: 72) which include three indicators, namely,
Attraction (Attraction), Aminuteies (supporting Facilities), Ancilliary (Supporting
Services), and Accesibility (Accessibility).
The results of this study indicate that the development of Medan Zoo's
tourism has carried out several gradual developments such as the Veterinary
Agency, making photo spots, improve tourism facilities, improve Zoo area roads,
develop attractions, and promote promotion or dissemination of excitement within
Medan Zoo via social media Instagram and Tiktok. However, in this case there
are still several obstacles in the development of Medan Zoo tourism, such as the
limitations of funds and Medan Zoo have not collaborated with Investors. So in
this case, to accelerate the development in Medan Zoo, both in terms of tourism
facilities and animal facilities need cooperation with the Investor. | en_US |
