| dc.description.abstract | In today's digital era, the need for applications that support environmental conservation is increasing. NatureFund is an innovative environmental application designed to increase public awareness and participation in nature conservation. This research focuses on designing User Interface and User Experience UI/UX .NatureFund application with Design Thinking-based approach. The Design Thinking methodology is applied to ensure that the resulting design is not only visually appealing, but also functional and user-friendly. The research stages include empathize, ideate, prototype, and test. At the empathize stage, data collection was conducted through interviews and surveys to understand user needs and problems. Furthermore, the results of the analysis were used at the define stage to formulate the main problems to be solved. At the ideate stage, various ideas and creative solutions are generated, then realized in the form of prototypes at the prototype stage. The prototypes created are tested and evaluated at the test stage, with the aim of getting feedback for design improvements. The results showed that the application of the Design Thinking methodology was able to produce an effective and efficient UI/UX design, and improve the user experience in using the NatureFund application. | en_US |
