Strategi Pemenangan Tim Kampanye Daerah Deli Serdang Pasangan Prabowo Subianto – Gibran Rakabuming Raka pada Pilpres 2024

Abstract

The objective of this research is to analyze the strategies used by the Regional Campaign Team (TKD) of Deli Serdang in supporting the Prabowo – Gibran pair in the 2024 Presidential Election. This research aims to understand the implementation of political campaign strategies designed to win the hearts of voters in the region. The research method used is qualitative with a descriptive approach. Data was obtained through in-depth interviews with campaign team members and direct observation of campaign activities in the field. Data analysis was carried out thematically to identify the patterns of strategies applied as well as the factors supporting and hindering the implementation of these strategies. The results of the study show that the TKD of Deli Serdang implemented various effective political communication strategies, including the use of social media, face-to-face campaigns, and mobilizing support through local networks. These strategies successfully increased the vote share for the Prabowo – Gibran pair in Deli Serdang. However, there are challenges that need to be addressed, such as resistance from opposing supporters and limited campaign resources. This research is expected to provide theoretical contributions to the study of political campaign strategies and practical recommendations for other political campaign teams in designing effective winning strategies.