Etika Komunikasi dalam Media Sosial Tiktok sebagai Media Interaksi pada Mahasiswa Universitas Sumatera Utara

Abstract

This research is entitled "Communication Ethics in social media of Tiktok as a medium of interaction for students at the University of North Sumatra". The purpose of this research is to find out the communication ethics of USU students in using social media of Tiktok. The theory used in this research is Communication Ethics, Communication Ethics in using Social Media, Social Interaction, and Social Media. The research method used in this research is qualitative research. The data in this research was obtained through in-depth interviews and observations through informant profiles and content on Tiktok. The validity of the data is obtained through data source triangulation techniques. There were six informants in this study using purposive sampling techniques. The research results show that a person's communication ethics are not influenced by social media but return to their self-awareness. The informant has good communication ethics in using Tiktok, such as sharing informative types of content with a good language and easy for their followers to understand. The informant has full awareness not to be influenced by negative content on Tiktok.