Pengaruh Penggunaan Shopee Paylater terhadap Perilaku Impulsive Buying pada Mahasiswa Jurusan Keuangan Fakultas Vokasi Universitas Sumatera Utara (Studi Kasus: Mahasiswa Vokasi Jurusan Keuangan 2021-2023)

Abstract

This research aims to determine the effect of using Shopee Paylater on Impulsive Buying behavior of students majoring in Finance, Vocational Faculty, University of North Sumatra. This research uses quantitative methods, namely to see the influence of independent variables on the dependent variable. In this study, the population included 215 students from the Department of Finance, Vocational Faculty, University of North Sumatra, taking a sample of 60 respondents who contributed to this research. The data used in this research is primary data through questionnaires. The analysis technique in this research uses simple linear regression analysis. Based on the research results, the tcount value compared to ttable is 4.147 > 1.67 and the significance level is 0.000 < 0.05. Researchers can draw the conclusion that the use of Shopee Paylater has a positive and significant effect on Impulsive Buying behavior in students of the Finance Department, Vocational Faculty, University of North Sumatra.