| dc.description.abstract | This thesis investigates the kinds and realization of appreciation devices in the
political party declaration speeches for the 2024 Indonesian Presidential Candidates.
The research paradigm used in the study is descriptive qualitative research method and
utilizes discourse analysis and Martin and White’s (2005) Appraisal Theory
framework. The aim is to identify the types of appreciation devices and their
realization in the speeches, focusing on their strategic use to influence voter
perception. The analysis revealed that positive reactions are the most frequently used
appreciation device, with 64% in Candidate No. 2's speeches, 61% in Candidate No.
3's, and 53% in Candidate No. 1's. These reactions, including expressions of gratitude,
respect, and admiration, help foster unity and positive emotional connections with the
audience. Positive valuation and composition were also identified, though less
frequently, highlighting the candidates' competencies and structured approaches. The
findings suggest that political parties can benefit from emphasizing positive messaging
to build support and shape voter behavior. Future research should explore the impact
of digital media on these devices and consider a balanced approach in political rhetoric,
incorporating both positive and constructive negative messaging. | en_US |
