Analisis Desain Karakter Versi Lunar Fest dalam Game Mobile Legends Bang Bang : Kajian Semiotika “决胜巅峰”游戏的春节版人物设计分析: 符号学分析 (“Juéshèng diānfēng” yóuxì de chūnjié bǎn rénwù shèjì fēnxī: Fúhào xué fēnxī)

Abstract

This research is entitled “Character Design Analysis of the Lunar Fest Version in the Mobile Legends Bang Bang Game: A Semiotics Study”. This study aims to analyze the visualization and meaning of the character design of the Lunar Fest version of hero Chang'e and Sun in the Mobile Legends Bang Bang game using Roland Barthes' semiotic theory approach. The focus of the research lies on the denotative and connotative meanings of the symbols contained in the visual design of the two characters, as well as the mythical aspects of Chinese culture contained in the design of these characters. This research uses descriptive qualitative method with semiotic analysis technique. The results show that character design not only functions as an entertainment element but also has symbolic and cultural meanings that represent important elements in Chinese mythology and beliefs. This research provides an understanding of culture implemented in character design in game media as a medium that conveys cultural and symbolic values through a semiotic approach.