| dc.description.abstract | PT. Keloria Moringa Jaya is a company operating in the herbal food and beverage
industry with Moringa leaves as the raw material for its production. PT. Keloria
Moringa Jaya is located on Jl. M. Basir, District. Medan Johor, Medan City, North
Sumatra. After conducting observations and interviews, there were problems
related to delays in procuring materials and sending orders to consumers. Problems
that occur cannot be predicted well, thus disrupting predetermined production
schedule planning. Fluctuating demand for consumer orders will result in ups and
downs in business income in 2021-2023. For PT. Keloria Moringa Jaya, financial
aspects of performance are as important as non-financial aspects of performance.
Apart from that, all products also have halal certification, this is done to maintain
the company's existence as a producer of halal food and drinks. This research aims
to measure the supply chain performance of PT. Keloria Moringa Jaya by adding
halal aspects to its measurement indicators, and using the Balanced Scorecard
method which consists of 4 perspectives, namely financial, customer, internal
business processes, and learning and growth. 22 KPIs are used to measure company
performance. Next, the Analytical Hierarchy Process method is used to weight the
KPI values. Based on the calculation results of the supply chain performance value,
a value of 62.953 was obtained and is included in the average category. Based on
the results of the analysis using the Traffic Light System, there are 10 KPIs colored
red (requiring improvement), 4 KPIs colored yellow (requiring improvement), and
8 KPIs colored green (already in line with company targets). Suggestions for
improvements and enhancements that can be provided are maximizing digital
marketing and special offers to encourage repeat purchases and increase sales,
using sharia banking in managing company finances, planning more planned
scheduling of raw material orders in the future, scheduling halal guarantee system
(SJH) training for employees, increasing participation in business
exhibitions/events, scheduling meetings with customers every month, establishing
consistent SJH internal audit schedules. | en_US |
