Cyberbullying dalam Media Sosial Instagram terhadap Calon Presiden dan Wakil Presiden Indonesia pada Pemilihan Presiden 2024

Abstract

This study is titled "Cyberbullying on Instagram Social Media towards Presidential and Vice Presidential Candidates of Indonesia in the 2024 Presidential Election." The primary objective of this research is to analyze the forms of cyberbullying that occurred on the Instagram social media platform directed towards each presidential and vice presidential candidate during the 2024 Presidential Election period. The theoretical framework of this study is grounded in the concepts of new media, social media, Instagram, and cyberbullying as proposed by Price and Dalgleish (2010). The research methodology employed is qualitative descriptive, utilizing Bengtsson's (2016) qualitative content analysis technique. This study examines cyberbullying behavior on Instagram, specifically targeting users who disseminate messages containing cyberbullying towards presidential or vicepresidential candidates in the 2024 Indonesian Presidential Election through comments on Instagram posts. A total of 300 comments containing cyberbullying were analyzed to achieve data saturation. Data collection techniques included observation and documentation. The data was gathered using the Brand24 application, a tool for monitoring public discussions on specific topics or keywords, which assisted the researchers in selecting the most popular posts related to each presidential and vice-presidential candidate during the period from February 1st to March 31st, 2024. The study reveals that the forms of cyberbullying directed towards each presidential and vice presidential candidate differed. Anies Baswedan, Prabowo Subianto, and Gibran Rakabuming Raka experienced cyberbullying in the forms of called name, threatened physical harm, and opinion slammed. In contrast, Ganjar Pranowo encountered cyberbullying through called name and opinion slammed. Muhaimin Iskandar faced cyberbullying solely through opinion slammed, while Mahfud MD was subjected to cyberbullying involving threatened physical harm and opinion slammed.