Analisis Pengaruh Literasi Keuangan dan Pemahaman Tentang Investasi terhadap Keputusan Investasi Mahasiswa dengan Ekspektasi Return sebagai Variabel Intervening (Studi Mahasiswa FEB USU)

Abstract

This study aims to determine how the effect of Financial Literacy and Understanding of Investment as independent variables on Student Investment Decisions as the dependent variable with Return Expectation as an Intervening variable in undergraduate students of the Faculty of Economics and Business, University of North Sumatra. The data used in this study are primary data by distributing questionnaires to 100 respondents who are undergraduate students of the Faculty of Economics and Business, University of North Sumatra who have invested. In this study, the retrival technique used was purposive sampling, using several criteria and conditions so that the respondents used could be more representative. Data collection was carried out using a questionnaire distributed via google form. The analysis method used is path analysis using two equations. The results of this study are Financial Literacy has a significant positive effect on Return Expectations, Understanding of Investment has a significant positive effect on Return Expectations, Financial Literacy has a significant positive effect on Investment Decisions, Understanding of Investment has a significant positive effect on Investment Decisions, Return Expectations have a significant positive effect on Investment Decisions, Return Expectations are able to be an interveing variable to the effect of Financial Literacy on Investment Decisions and Return Expectations are able to be an interveing variable to the effect of Understanding of Investment on Investment Decisions.