Faktor-Faktor yang Mempengaruhi Permintaan Konsumen Daging Babi pada Masa Pandemi Covid-19 di Kota Medan, Sumatera Utara

Abstract

Toward the finish of 2019, individuals of Medan City were stunned by the passing of thousands of pigs in a few locale in North Sumatra brought about by African Pig Fever (ASF). Toward the beginning of Walk 2020, the public authority executed a Huge Scope Social Limitations (PSBB) strategy because of the Coronavirus pandemic. These circumstances prompted a financial compression set apart by the development of the public GDP (Gross domestic product) dropping pointedly in the second quarter of 2020 contrasted with the second quarter of 2019 of 5.32% (y-on-y). This study means to dissect the accessibility and cost of pork as well as the variables that impact customer interest for pork during the Coronavirus pandemic in Medan City. A purposive sampling strategy was used to collect data from six traditional pork-selling markets in Medan City: Kanpung Lalang Market, Sunggal Market, Melati Market, Sambu Market, Sambas Market, and Sukaramai Market. Respondents got added up to 80 individuals. The methods used to collect the data are observation, interviews, and literature review. The information handling and investigation techniques utilized are the Old style Suspicion Test and the Model Similarity Test. The outcomes showed that the interest for pork before the Coronavirus pandemic was 98 kg, while the interest for pork during the Coronavirus pandemic diminished to 40 kg. The diminishing sought after for pork was made by an expansion in pork costs due a flare-up of ASF in pigs in North Sumatra. Nonetheless, the buying force of individuals of Medan City has diminished because of a reduction in pay brought about by Coronavirus. The study's findings can be used to draw the conclusion that demand for pork decreased significantly during the Covid-19 pandemic, reaching more than 50%.