Manfaat Konten Pola Asuh Balita dalam Platform Tiktok Bagi Viewers

Abstract

The toddler period is the 'golden age' period, which is the basis for a person's growth and development. In the era of globalization, TikTok makes it easy to get information and knowledge. The purpose of this study is to find out the various parenting patterns discussed by Ria Ricis in the video. This study also aims to find out the viewers' responses to the video and the benefits obtained by the viewers. This study uses a visual ethnography research method to analyze Ria Ricis' parenting video in order to achieve the research objectives. Ria Ricis' parenting content provides benefits in the form of knowledge to viewers, especially those who have toddlers. Ria Ricis educates Moana to be a child who is strong in motor skills and independent. Ria Ricis' parenting pattern has drawn pros and cons from netizens. Ria Ricis' parenting pattern that gets the most viewers includes independence, gross motor training, MPASI, swimming and tummy time. The independence content has drawn pros and cons in the comments column, but there are netizens who apply this. From the content of training gross motor skills, many netizens agree and apply it in everyday life even though it is not from school, by providing children with motor training through various game activities and light sports. In the baby MPASI content, netizens get benefits with the variety of MPASI menus. Moana swimming content, many netizens disagree due to various factors such as the belief that babies are still vulnerable to being taught to swim. And tummy time content, netizens give positive comments and have implemented tummy time on babies to stimulate their motor development.