Promosi Sosial Media Instagram Temu Tengah Café di Universitas Sumatera Utara

Abstract

Temu Tengah Café at the University of North Sumatra (USU) is one of the supporting facilities that is popular among lecturers, staff and especially USU students who are very enthusiastic about the authenticity of this modern café. Temutengah Cafe promotes via the Instagram platform @temutengah.usu so that more people are interested and visit. The purpose of this research is to determine the promotion of Temu Tengah's Instagram social media and to increase Instagram followers @temutengah.usu. The method used in writing this paper is Field Study, a method of collecting data from direct interviews with sources. The results of this research is that the Temu Tengah Café uses Instagram to create content in the form of photos, videos, reels, collaborations that are authentic and can provide a direct view of the Temu Tengah Café. This content can attract visitors and influence their decision to visit that place.