Strategi 3 (Tiga) Pedagang Bakso Keliling sebagai Kepala Rumah Tangga dalam Upaya Pemenuhan Kebutuhan Hidup (Studi Kasus 3 Pedagang Bakso Keliling di Jalan Perintis Kemerdekaan Desa Sei Semayang)

Abstract

This thesis is written to how Three meatball traders as heads of households cope with life and see the increasing needs of life. In this study I use a descriptive qualitative method. Data collection is done by interview, observation, and documentation. The purpose of this study is to find out the life that informants go through in coping with daily life as traveling meatball traders overcome all the problems they encounter even though there are many challenges they go through. The results of the research that I conducted, namely regarding the three heads of households who became traveling meatball traders, overcame their lives, which turned out that men were very strong and good at managing their time or the responsibilities they held after becoming heads of households. They adapted to survive and meet their living needs by going into debt, adding capital and using their savings so they could continue trading. Informants are able to do all roles in line although certainly full of struggle, in the thesis see routine needs, non-routine needs as members of society and set trading strategies. Each Meatball Trader has a different strategy in marketing, The strategy carried out is a good strategy in marketing but in each strategy has its own advantages and disadvantages according to the author, marketing strategy is a good way to develop a business, because by being friendly with customers and remembering their orders, customers will feel appreciated the impact will naturally occur word of mouth marketing which will make the business organically get excess turnover but the drawback is if the trader is too friendly and familiar it will cause customers to feel uncomfortable and will have an impact not coming back.