Transformasi Digital Partai Politik di Kota Medan (Studi Kasus Partai Keadilan Sejahtera)

Abstract

This study aims to examine the Party Transformation carried out digitally by developing a party application intended for cadres or the community who use it effectively by forming the progress of the Prosperous Justice Party in the current Digital Era. The results of the study aim to determine PKS's efforts in advancing the Transformation carried out by the Prosperous Justice Party in the regeneration process within the PKS which is carried out through an application. and what obstacles occur in the Digital Transformation. This study uses a qualitative descriptive method, namely research that aims to present facts or events systematically and accurately and analyze their truth based on data obtained in the field. Data collection techniques in this study are interview techniques and literature study research. Based on the results of the research and discussion, the Prosperous Justice Party fully supports the effective Party Transformation and the developing applications have easy access. The quality of the digital system in the digital transformation of the Prosperous Justice Party (PKS) in the city of Medan can be focused on PKS's efforts to adopt digital technology to support party activities, including campaigns, member management, and communication with constituents.