Pengaruh Kualitas Pelayanan Bus Listrik terhadap Minat Masyarakat Kota Medan dalam Menggunakan Transportasi Umum

Abstract

lobal Warming is a concern of the world today due to the phenomenon of significant climate change felt by the world's population. One of the phenomena that occurs is poor air quality. Based on various reports on environmental conditions, air quality is the second highest cause of death in the world. Various methods have been discussed in dealing with this phenomenon, one of the methods that has been implemented is the improvement of energy use in the transport system to renewable energy such as electric buses. The problem that exists in achieving the objectives of the method is how the community responds to the services provided by the government in this renewable transport system. This study aims to see and provide empirical results regarding the effect of service quality from the Medan City Transportation Office on the interest of the Medan city community in electric bus transportation services. The theory used in this study, on variable X using Service Quality (SERVQUAL) from Parasuraman and on variable Y using The Planned Behaviour from Icek Ajzen. The method used is quantitative method with associative research type. The research respondents were 89 (eighty-nine) people from the people of Medan city who used electric buses. Data collection techniques using questionnaires and field observations. The data analysis used includes validity test, reliability test, descriptive statistical analysis test, normality test, linearity test, and hypothesis testing using simple linear regression test, correlation coefficient test (r test), determination coefficient test (r2) and partial significance test (t test). Processing of this questionnaire data using SPSS version 26 software. The results showed that there is a positive relationship between service quality and public interest. The results of the linear test with a value of 0.156 which means that there is a linear relationship between variables X and Y. The results of the simple linear regression test of the service quality variable (X) with a regression coefficient value (b) of 0.422, the constant value (a) of 8.186. The result of the correlation coefficient (r test) is 0.873 and the coefficient of determination test is 0.762 which can be concluded that the two results are included in a very strong relationship, and based on the results of the coefficient of determination test, there is an influence of the service quality variable (X) on public interest (Y) of 76.2%.