Peluang dan Tantangan Industri Makanan Halal di Kota Medan dalam Mencapai SDGs (Sustainable Development Goals)

Abstract

This research aims to find out what opportunities and challenges the halal food industry faces in Medan City and find the right strategy to help achieve sustainable development goals (SDGs). This research uses quantitative and qualitative approaches (mixed methods) with SWOT data analysis techniques to identify the strengths, weaknesses, opportunities and threats faced by the halal food industry. Data were collected through observations, in-depth interviews and questionnaires with halal food industry businesses. The results showed that the halal food industry in Medan City has opportunities to achieve SDGs such as the growth in global food consumption value, technological developments that can support the halal industry, halal food is more attractive to consumers, the rise of campaigns regarding halal lifestyles in society, and distribution channels in the domestic market are many and varied. However, this study also found several challenges that must be overcome such as market competition, strict halal certificate regulations and standards, the time gap between answering halal market challenges and the speed of development of halal market trends, halal assurance system supervision standards are not yet available, and limited infrastructure and technology. Strategies for developing the halal food industry in Medan City in achieving SDGs is, developing technology to improve production efficiency and management of local raw materials, as well as reducing the environmental impact of the production process, integrating production practices in accordance with Sharia and strict hygienic standards to ensure safe and halal products, educating the public about the benefits of halal food consumption in accordance with health and sustainability values.