Analisis Pemasaran Ubi Jalar dalam Meningkatkan Pendapatan Petani (Studi Kasus: Desa Sei Beras Sekata Kecamatan Sunggal, Kabupaten Deli Serdang)

Abstract

Sweet potato is one of the commodities that can be used as a staple food for the people of Indonesia. However, the marketing carried out is still not maximized so that a marketing strategy is needed in order to increase farmers' income. The purpose of this study is to determine the marketing strategy to develop sweet potato farming and to determine the implementation of marketing to increase the income of sweet potato farmers. The method used is descriptive method by conducting interviews. The results of this study indicate that there are two patterns of marketing channels. The revenue of farmers who sell sweet potatoes to the market is higher than the revenue of farmers who sell sweet potatoes to agents, but the income of farmers who sell sweet potatoes to agents is higher than those who sell sweet potatoes to the market.